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Dollar ReDe$ign Project

It's Time to ReBrand the Buck

Paper Money that Works for the Blind : How Hard Could it Be?

This article originally appeared in the Chicago Tribune, by Beth Finke. Ms Finke illustrates a compelling vision of what it means to be brashly overlooked by our government and it's reluctance to simply fix the functionality of the US currency to make it easier for the visually impaired to use.

(image: rj55.com)

"I'm a published author. I fly around the country with my Seeing Eye dog to promote my books at schools and libraries. I appear at bookstores. I speak at conferences.

When we travel, Hanni – a golden retriever/Labrador cross -– guides me onto a shuttle to the airport. We manage our way through security at O'Hare International Airport, find our way down the jetway to our seats, get to baggage claim when we arrive at the next airport, hail a cab to our destination. I'm proud of my independence.

But you wanna know one thing I always need help with? Paper money. Dollar bills in my wallet are folded every which way to help me remember which is which. Twenties are folded in half, tens down to three-quarter size. Fives get the end folded into a triangle and singles I just leave be. I have to trust cashiers not to cheat me – I ask them to call out each bill as it's placed in my hand, then make them wait as I fold it and put it in my wallet.

Nearly180 countries use print paper money, and the U.S. is the only one that prints bills all the same size and color, no matter how much each bill is worth. Last year a federal appeals court ruled that the U.S. currency system discriminates against blind people. The court decision was not a unanimous one, and some high muckety-mucks weren't exactly happy with the ruling, either. The National Federation of the Blind, for example. NFB strongly opposed the 2002 lawsuit that led to the ruling. It figures that most blind people have found ways to cope with paper currency and say there are other, more pressing needs to address. 

Then-Treasury Secretary Henry M. Paulson testified against it too. He said the blind can function fine using credit cards or electronic scanners to identify different bills, and if that didn't work they could rely on help from others.

The NFB and Paulson do have a point. In the 20-plus years I have been blind, I have never been shortchanged by a cashier. Even Chicago cabdrivers – who have an undeserved reputation for being rude – have been honest with me, correcting me when I've made mistakes and tried to pay them too much.

Still, I feel pretty stupid sometimes when a bill unfolds itself, or gets mangled in my wallet, and I have to ask what money I'm carrying.

Changing the size or shape of U.S. currency wouldn't cost the Treasury much more than the changes it made in 1996 and 2004 to deter counterfeiting. The new system would not necessarily have to use Braille -- an embossed stripe on the $5, two stripes on the $10, that sort of thing would suffice. The American Council of the Blind has suggested distinguishing bills of different amounts by changing their size, adding embossed dots or foil to the paper or using raised ink.

The court case is supposed to pave the way for a future redesign of American paper bills, but the jury (literally) is still out. It's up to the federal government to decide whether to appeal the case to the Supreme Court. Until then, I guess those of us who are blind will have to continue relying on the kindness – and honesty – of strangers.

Beth Finke is the author of "Hanni and Beth: Safe & Sound." 

Filed under  //   Braille   Dollar   Treasury Dept  
Posted November 20, 2009
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In Our Constitution We Trust : The Liberty Bill

American Pride / Brand Manifesto
The Liberty Bill Act is an initiative started by teachers and students at Liberty Middle School, VA, which aims to amend the US currency to include an abridge version of the American constitution on the reverse of every single one Dollar bill: "Imagine seven billion one Dollar bills exchanging hands each day among the six billion people around the world ... the democracy, freedom and goodwill of the Constitution - America’s pride - on every single one." Backed by Congressmen Eric Cantor (R-VA) and endorsed by Ralph Nadar, the Liberty Bill Act is slowly moving its way up the Congressional ladder. Conceptually this act has much merit and we applaud the teachers and students of Liberty Middle School for pursuing their cause and for also gaining such widespread Congressional recognition too - its highly impressive to say the least. But what really makes this initiative interesting is that on many levels the Constitution represents America's 'brand values,' and it also outlines what defines America's 'brand personality.' Therefore, essentially the Constitution is the 'brand platform' from which any rebranding initiative could begin. And perhaps rather than including all seven articles and every 27 amendments on one bill, it might be clearer to communicate each one - or include a summary or use a visual metaphor instead - across several bills of every denomination. Then occasionally interject those with bills including visual representations of various national achievements - man on the moon and so on - and hey presto we have a complete 'brand communication program' based on what makes this country great. A communication program that represents a set of beliefs and values that we all - more or less - adhere to and believe in. Wow! I'm really beginning to see the 'light.' Next stop Washington.

Filed under  //   Constitution   Dollar   Eric Cantor   Federal Reserve   Liberty Bill  
Posted November 17, 2009
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Under Valued Over Priced : People vs Pop Art

Andy Warhol's 1962 painting '200 One Dollar Bills' was recently sold at auction for  $43.7 million. That's about $218,500 per Dollar bill. Now lets put that along side our current national debt of $11.9 trillion and counting, which is equal to a value of $110,500 per citizen. Our current GDP is approx $12.3 trillion, or $88,788 per citizen. In other words we’re all contributing about $89,000 each towards paying off that national debt. Consequently the actual value of the Dollar we have in our pocket is worth about 80 cents. Although I’m not a mathematician.

 

Filed under  //   Art   Dollar  
Posted November 13, 2009
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U.S. National Debt Clock : Real Time

Follow this link for the FULL financial picture - you'll be horrified. http://www.usdebtclock.org/

Filed under  //   Dollar  
Posted November 13, 2009
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Our Great Rivals : A Bunch of BRICs : Time to Rebrand the Buck!

When it comes to rebranding the US Dollar we feel we can easily beat the competition, especially when you consider the BRICs we’re up against: the Brazilian Real, the Russian Ruble, the Indian Rupee and the Chinese Yuan – it’s an easy win as far as we’re concerned. However, if we all just sit on our hands and do nothing, and keep coming up with lame excuses, eventually someone is going to beat US down.

         
Click here to download:
Our_Great_Rivals_A_Bunch_of_BR.zip (628 KB)

Filed under  //   BRIC   Dollar   Economy  
Posted November 11, 2009
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Martial Art : Creating Something from Nothing : Won Park - 'the Money Folder'

Let's face it, the US Dollar is heading towards an early retirement especially if the BRIC nations have their way. Thank God for the grand master of Origami, Won Park. Also known as 'the money folder,' Park seems to stand alone in his belief that the US currency still has some value – at least as an art material. By simply folding and bending Dollar bills, Park creates amazing life-like 3-d Origami sculptures of 'everyday' objects including cameras, butterflies, Chinese dragons, space ships and angry bears – literally anything that takes his fancy it seems. However, more recently Park has started working with a new medium, the Euro – obviously he's come to the realization that the Dollar's demise is imminent. You can view more of Park's work here.

             
Click here to download:
Martial_Art_Creating_Something.zip (308 KB)

Filed under  //   Art   BRIC   Dollar   Origami   Won Park  
Posted October 30, 2009
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Great Minds Think Alike : House Whip Wants to Redesign the Dollar Too!

THE LIST GOES ON ...

House Whip, Eric Cantor, the Right Honorable Congressional Member for Virginia's 7th District, has recently proposed legislation to redesign the one dollar bill. Specifically, the "Liberty Bill Act" – as it's officially known, or H.R. 2854 if you really want to get specific –anyway, the legislation would “require the Secretary of the Treasury to redesign $1 Federal Reserve notes so as to incorporate the preamble to the Constitution of the United States," plus it should include "a list describing the Articles of the Constitution," as well as "a list describing the Amendments to the Constitution, on the reverse side of such notes,” and, a list of the top 10 grossing movies of all time, a list of everyone at REO Speedwagon's farewell concert, AND a Twitter link so you can track how your Dollar's are actually being spent these days ... actually we made those last few things up. Sorry!

However, according to the Conservative Compendium blog "the bill states that Congress finds that 'many Americans are unaware of the provisions of the Constitution of the United States, one of the most remarkable and important documents in world history'.” Which is true enough. In "fact" Mr Cantor would also like every American to read the constitution to their children each and every night and implores each and every one of us to ensure their child can recite the 'preamble' word for word by the age of 5 ... just kidding, we made that last lot up too. Sorry :-( ... just kidding ...

But seriously, in response, earlier today we reached out to the Right Honorable Members, Mr Cantor and Barney Frank (D-MA) – who chairs the House Financial Services Committee – to ask them to perhaps consider going a little further. Even though we applaud their move and believe their idea to include the preamble etc is a good one, we urged both Mr Cantor and Mr Frank to reconsider the proposed legislature, completely. We suggested that maybe they think about the bigger picture too for a moment.

Imagine a nation standing behind a common goal, contributing towards a common interest, believing in a common ideal – and believing that our country is "broke" but "we" can fix it – it just seems "we're" running out of time (and money too).

Yet, we truly believe that rebranding the world's most powerful brand – the mighty Dollar bill – is the catalyst this country needs to get itself restarted, and inviting every American into that conversation is an exciting possibility that really must come to fruition. Mr Cantor, Mr Frank, we look forward to hearing from you very soon.

Filed under  //   Barney Frank   Constitution   Dollar   Eric Cantor   Federal Reserve   Liberty Bill  
Posted June 23, 2009
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