Dollar ReDe$ign Project

It's Time to ReBrand the Buck

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Brand Conscious : Mark Scott : Dollar ReDe$ign 2010

“My rationale was to put iconic American brands of which every American citizen has dealings with every day onto the very currency used to pay for these iconic brands. All Americans own at least one item or services of these iconic and world-famous brands. Major Cities feature on the reverse.”

Mark Scott is a graphic design student and lives in North Wales, UK.

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Posted June 21, 2010
Aug 24, 2010
HeAintGonEmailU said...
these are awful
Aug 24, 2010
threedee said...
"brands of which every American citizen has dealings with every day "

you're obviously a foreigner. I don't watch the NFL, don't shop at Wal-Mart, don't own a Ford, don't drink soda, don't own an Apple computer, and I rarely fly. not every American deals with all of these brands.

Sep 18, 2010
myposterousname said...
"...every American citizen has dealings with every day...All Americans own at least one item or services..."
This is not only completely false it is terribly offensive. Are there really people in the world who think that all, or even most, Americans are slave to these specific corporate products? Here are the facts:
* The NFL may be popular, but there are millions of Americans who do not watch or pay any notice to (American) football. I am descended from original American colonists (i.e. I am not a recent immigrant or an atypical citizen) and yet I haven't seen an NFL game in at least several years.
* There are many Americans refuse to shop at WalMart and a number of cities in the U.S., including the City of Los Angeles, who have effectively banned Wal-Mart from their juristrictions.
* Ford is not the most popular brand of auto in the U.S.; more Americans drive Toyota and other Japanese brands. I do not even know anyone who drives a Ford.
* Coca-Cola only holds about half of the market share in the U.S.; about half of all Americans choose to drink Pepsi instead.
* Apple holds much less than half of the market share in most of its product markets, with portable music players being the only exception. Even in that case, there are many Americans who do not own a single Apple product (I am one of them).
* Very few Americans know about or even care about what company manufactured the airplane they fly on. I haven't the slightest idea what market share Boeing holds, and I truly could care less.