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Dollar ReDe$ign Project

It's Time to ReBrand the Buck

Paper Money that Works for the Blind : How Hard Could it Be?

This article originally appeared in the Chicago Tribune, by Beth Finke. Ms Finke illustrates a compelling vision of what it means to be brashly overlooked by our government and it's reluctance to simply fix the functionality of the US currency to make it easier for the visually impaired to use.

(image: rj55.com)

"I'm a published author. I fly around the country with my Seeing Eye dog to promote my books at schools and libraries. I appear at bookstores. I speak at conferences.

When we travel, Hanni – a golden retriever/Labrador cross -– guides me onto a shuttle to the airport. We manage our way through security at O'Hare International Airport, find our way down the jetway to our seats, get to baggage claim when we arrive at the next airport, hail a cab to our destination. I'm proud of my independence.

But you wanna know one thing I always need help with? Paper money. Dollar bills in my wallet are folded every which way to help me remember which is which. Twenties are folded in half, tens down to three-quarter size. Fives get the end folded into a triangle and singles I just leave be. I have to trust cashiers not to cheat me – I ask them to call out each bill as it's placed in my hand, then make them wait as I fold it and put it in my wallet.

Nearly180 countries use print paper money, and the U.S. is the only one that prints bills all the same size and color, no matter how much each bill is worth. Last year a federal appeals court ruled that the U.S. currency system discriminates against blind people. The court decision was not a unanimous one, and some high muckety-mucks weren't exactly happy with the ruling, either. The National Federation of the Blind, for example. NFB strongly opposed the 2002 lawsuit that led to the ruling. It figures that most blind people have found ways to cope with paper currency and say there are other, more pressing needs to address. 

Then-Treasury Secretary Henry M. Paulson testified against it too. He said the blind can function fine using credit cards or electronic scanners to identify different bills, and if that didn't work they could rely on help from others.

The NFB and Paulson do have a point. In the 20-plus years I have been blind, I have never been shortchanged by a cashier. Even Chicago cabdrivers – who have an undeserved reputation for being rude – have been honest with me, correcting me when I've made mistakes and tried to pay them too much.

Still, I feel pretty stupid sometimes when a bill unfolds itself, or gets mangled in my wallet, and I have to ask what money I'm carrying.

Changing the size or shape of U.S. currency wouldn't cost the Treasury much more than the changes it made in 1996 and 2004 to deter counterfeiting. The new system would not necessarily have to use Braille -- an embossed stripe on the $5, two stripes on the $10, that sort of thing would suffice. The American Council of the Blind has suggested distinguishing bills of different amounts by changing their size, adding embossed dots or foil to the paper or using raised ink.

The court case is supposed to pave the way for a future redesign of American paper bills, but the jury (literally) is still out. It's up to the federal government to decide whether to appeal the case to the Supreme Court. Until then, I guess those of us who are blind will have to continue relying on the kindness – and honesty – of strangers.

Beth Finke is the author of "Hanni and Beth: Safe & Sound." 

Filed under  //   Braille   Dollar   Treasury Dept  
Posted November 20, 2009
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In New York City We Trust : School of Visual Arts : Local Currency Project

Inspired by national local currency schemes such as Ithaca Hours and BerkShares, MFA students at New York's School of Visual Arts recently designed a series of local currency bills for various NYC neighborhoods ... "students pulled a neighborhood out of a hat and were asked to research their neighborhood to determine what characteristics should be represented on its currency ... the color, shape and texture of the resulting designs reflect the diversity of the various neighborhoods.' You can check out the 'Mulas' and the 'Favors' and the 'Biscos,' amongst many other wonderful currency ideas on Flickr, or read original blog post here.

Filed under  //   Local Currency  
Posted November 17, 2009
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In Our Constitution We Trust : The Liberty Bill

American Pride / Brand Manifesto
The Liberty Bill Act is an initiative started by teachers and students at Liberty Middle School, VA, which aims to amend the US currency to include an abridge version of the American constitution on the reverse of every single one Dollar bill: "Imagine seven billion one Dollar bills exchanging hands each day among the six billion people around the world ... the democracy, freedom and goodwill of the Constitution - America’s pride - on every single one." Backed by Congressmen Eric Cantor (R-VA) and endorsed by Ralph Nadar, the Liberty Bill Act is slowly moving its way up the Congressional ladder. Conceptually this act has much merit and we applaud the teachers and students of Liberty Middle School for pursuing their cause and for also gaining such widespread Congressional recognition too - its highly impressive to say the least. But what really makes this initiative interesting is that on many levels the Constitution represents America's 'brand values,' and it also outlines what defines America's 'brand personality.' Therefore, essentially the Constitution is the 'brand platform' from which any rebranding initiative could begin. And perhaps rather than including all seven articles and every 27 amendments on one bill, it might be clearer to communicate each one - or include a summary or use a visual metaphor instead - across several bills of every denomination. Then occasionally interject those with bills including visual representations of various national achievements - man on the moon and so on - and hey presto we have a complete 'brand communication program' based on what makes this country great. A communication program that represents a set of beliefs and values that we all - more or less - adhere to and believe in. Wow! I'm really beginning to see the 'light.' Next stop Washington.

Filed under  //   Constitution   Dollar   Eric Cantor   Federal Reserve   Liberty Bill  
Posted November 17, 2009
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Under Valued Over Priced : People vs Pop Art

Andy Warhol's 1962 painting '200 One Dollar Bills' was recently sold at auction for  $43.7 million. That's about $218,500 per Dollar bill. Now lets put that along side our current national debt of $11.9 trillion and counting, which is equal to a value of $110,500 per citizen. Our current GDP is approx $12.3 trillion, or $88,788 per citizen. In other words we’re all contributing about $89,000 each towards paying off that national debt. Consequently the actual value of the Dollar we have in our pocket is worth about 80 cents. Although I’m not a mathematician.

 

Filed under  //   Art   Dollar  
Posted November 13, 2009
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U.S. National Debt Clock : Real Time

Follow this link for the FULL financial picture - you'll be horrified. http://www.usdebtclock.org/

Filed under  //   Dollar  
Posted November 13, 2009
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A Brighter Future for US All : Chris Neuman : Dollar ReDe$ign

"These bills were designed as part of a science fiction story I've been writing and I decided to loose the 'frame' design of the Dollar and make the one Dollar bill match the rest. The Federal seal is stamped with the same color changing ink used on current bills, and a different type of color changing ink is used on the large number on the back of the larger bills."

Chris Neumann is an 'aspiring artist' living in Tennessee.

                       
Click here to download:
A_Brighter_Future_for_US_All_C.zip (2022 KB)

© Copyright 2009 The ‘Author’. All rights reserved. 
These designs are NOT legal tender. 
Visit: http://www.DollarReDesign.com/submit 
to learn how to submit your ideas.

Filed under  //   Dollar ReDe$ign  
Posted November 11, 2009
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Dissecting the Dollar ReDe$ign Project : MintLife Blog

New blog post by Joshua Ritchie on Mint.com slices and dices the Dollar ReDe$ign Project. 'With faith in the US dollar hitting new lows, some believe the solution lies not in politics, but in design. Meet Richard Smith, architect of the ambitious and infectiously popular “dollar rede$ign project.” Smith is a creative strategy consultant who feels, “…our great rival, the Euro, looks so spanky in comparison,” to US currency that, “…it seems the only clear way to revive this global recession is to re-brand and re-design.” But rather than merely arguing for a new-look dollar, Smith drummed up an impressive wave of support for a redesign by allowing people to submit their own ideas to a web-based contest.'

Read full story here ... 

Filed under  //   Press  
Posted November 11, 2009
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Our Great Rivals : A Bunch of BRICs : Time to Rebrand the Buck!

When it comes to rebranding the US Dollar we feel we can easily beat the competition, especially when you consider the BRICs we’re up against: the Brazilian Real, the Russian Ruble, the Indian Rupee and the Chinese Yuan – it’s an easy win as far as we’re concerned. However, if we all just sit on our hands and do nothing, and keep coming up with lame excuses, eventually someone is going to beat US down.

         
Click here to download:
Our_Great_Rivals_A_Bunch_of_BR.zip (628 KB)

Filed under  //   BRIC   Dollar   Economy  
Posted November 11, 2009
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Make Money Not War : New $wag for Sale : Shop Now!

Just in Time for the Holidays!
On the back of the huge success of our recent venture into retail therapy, we are pleased to announce the addition of more financially inspired t-shirt designs as well as a range of everyday tote bags. Choose from the provocative - 'F**k the Fed, Let's ReDe$ign the Dollar' - and the sublime - 'I'm Having a Credit Crisis' - amongst other satirically fueled $wag. Follow this link to view the full collection $hop Now! ... (Font designed by Richard Smith and Hubert Jocham)

                                       
Click here to download:
Make_Money_Not_War_New_wag_for.zip (6290 KB)

Filed under  //   Buy   Shop   T-Shirts  
Posted November 2, 2009
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School of Hustle : Keeping the Landlord off Your Back

Freelancers of the World Unite ...

Filed under  //   Dollar ReDe$ign  
Posted November 2, 2009
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